Prioritizing Personalization & Well-Being

Today, more hospitality establishments than ever are prioritizing wellness, making it a part of their brand’s image and offerings. In 2017, Hyatt Hotels Corporation acquired Miraval Group and Exhale, two wellness brands, incorporating their offerings into the guest experience. InterContinental Hotels Group is expanding its EVEN Hotels, a brand with wellness at its core. 

As travelers begin prioritizing personalized experiences, mental health, and physical and emotional well-being, hotels in Hawaii are paying attention. Instead of fast-paced one-activity-after-another vacations, today’s adventurer is looking to slow down, recharge, and reconnect with themselves.

One of the critical elements enhancing this experience is wellness soundscapes in hospitality. This growing audio phenomenon is an added benefit that guests not only appreciate but are coming to expect. 

Here, we’ll explore how brands integrate inspired audio into guests’ daily experiences from the moment they arrive.